Engage the right decision makers effectively.

March 30, 2026
5 minutes

Overview

Knowing which government accounts to target is only half the challenge. The other half is reaching the right people inside those organisations. Without accurate contact data tied to your pipeline, outreach falls flat or lands with stakeholders who have no procurement authority.

In this Stotles University lesson, you'll learn three ways to find and engage decision makers across the public sector. You'll see how to surface relevant contacts directly from a lead, filter by function and seniority to reach the right stakeholder, and use the built-in AI outreach builder to generate tailored messaging. You'll also walk through how to find contacts from a buyer profile and from the global contact directory of over 250,000 public sector professionals, so you can build targeted campaigns across your priority accounts.

By the end, you'll have a clear workflow for connecting contact data with market insights, whether you're reaching out on a single opportunity or building outreach lists at scale.

Key takeaways

  • Find contacts directly from a lead, filtered by function and seniority, and save them back to the lead so all your intelligence sits in one place.
  • Use the AI outreach builder to generate personalised messaging from within Stotles, with controls for tone, length and buyer-specific context.
  • Search for contacts within any buyer profile to identify decision makers at a specific organisation, then export, add to a lead, or outreach directly.
  • Use the global contact directory to filter over 250,000 public sector contacts by function, seniority, buyer type or target account list.
  • Export filtered contact lists to build targeted campaigns around a set of priority accounts or a specific territory.
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More in this series

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Qualify tenders in minutes, not days.
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Size your total addressable market.
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Pre-engage upcoming contracts before procurement.
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Get a view of open opportunities in one place.
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Manage every bid project from one workspace.
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Define the right territories and target accounts.
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Qualify which accounts to focus on.
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See only the most relevant opportunities
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Draft informed, buyer specific proposals with AI.
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Find the right frameworks to join.
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Organise opportunities effectively as a team
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Build an AI-ready content library.
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Build the right channel partnerships.
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