Size your total addressable market.

In this lesson, Eleanor, Customer Success Manager at Stotles, shows you how to size your total addressable market (TAM) in Stotles using the Analyse the market workflow. You’ll learn how to filter notices by keyword and buyer, save your TAM search, and then use the Market Analysis Suite to understand who’s buying, what they’re buying, and where the biggest opportunities sit.

You’ll also see how to use expiry dates to build a forward-looking hit list, so you can prioritise the right contracts months ahead of renewal.

• Define your TAM in Analyse the market using keywords and buyer filters, then save it as a reusable search.
• Use Market Analysis to quantify the market and spot who dominates
• Identify the biggest buyers and main competitors
• Use expiry date trends to find renewal waves and target the next 12–18 months of opportunities