Qualify which accounts to focus on.

Most suppliers working across large public sector territories struggle with the same problem: too many accounts, not enough time. Without a clear way to prioritise, teams end up spreading effort thinly instead of focusing on the buyers most likely to convert.

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In this Stotles University lesson, you'll learn how to qualify and prioritise accounts within your territory using upcoming contract expiries. You'll see how to filter by buyer type, apply keyword signals, and use Strategy Studio's trend analysis to rank buyers by contract volume and value. From there, you'll build a focused buyer list, explore partner and competitor relationships across your top accounts, and learn how to request custom account briefings from the Stotles data and research team.

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By the end, you'll have a repeatable workflow for turning a broad territory into a short, actionable target account list backed by real procurement data.