A/B Testing Tenders

Search live and awarded A/B testing, conversion rate optimisation and experimentation tenders on Stotles. Most of this work renews as a software licence or an agency retainer rather than a one-off open tender, so tracking the buyer ahead of the renewal date matters as much as watching for a new notice. Platform-wide, 5,226 notices are open right now across every topic.

No single code owns this category. The two most common are 72000000 (IT services: consulting, software development, Internet and support), which covers experimentation and web optimisation platforms bought as software, and 79342000 (Marketing services), which covers conversion rate optimisation retainers. Run alongside this page's keyword filter, 72000000 returns 13 notices and 79342000 returns 8.

Neither is stored as a filter here. The site AND-combines stored codes with the keywords, which would narrow the page rather than widen it, so the keywords do the work on their own.

No. Usability testing and user research check whether real people can use a service, usually through interviews or observed sessions, and that work sits on the user experience and researcher pages. A/B testing runs two live versions of a page or a journey against each other and measures which one performs better on a real metric such as sign-ups or completions.

The notices reflect the split: buyers name A/B work as an experimentation or web optimisation platform bought as software, or as a conversion rate optimisation retainer with a digital or marketing agency.

66 notices match this page's filter across every stage, and 26 of those are awarded contracts rather than live opportunities. Another 3 sit at pre-tender.

Open tenders are the smallest slice: none are open right now. Most of this market moves as a framework call-off, a software renewal or an agency retainer, so a live open tender is the exception rather than the way in.

Universities chasing student recruitment and enrolment conversion account for a large share, alongside central government departments, public corporations and transport operators. It shows up two ways: a platform licence bought by a digital team to run its own tests, or an agency retainer that runs the experiments and reports back.