TEN-2526-043 (PA2023) Digital Tracking Tool
Details
- Value
- £160,000
- Topic
- Technical analysis or consultancy services
- Published
- 6 March 2026
- Submission
- 27 March 2026
- Source
- uk:find_a_tender
Tender description
The Creative Services and operational design teams are currently undertaking a strategic redesign and optimisation of the Nest website. While multiple data sources currently inform decision-making, a critical gap remains in understanding user behaviour—specifically the "why" behind online actions. To address this, we require enhanced behavioural insights to better analyse user journeys, funnel performance, and content engagement. The tool will enable us to capture and interpret visual understanding of how users interact with the website, to optimise journeys and improve engagement. Ideally, we are looking for a tool that will offer the following: Visual behavioural insights Support session-level replay and heatmapping Journey-level behavioural analysis across pages and devices. Friction and drop-off diagnostics at interaction level Integration with existing analytics and experimentation tools (e.g., Google Analytics, Kameleon, A/B testing platforms) The tool will support the Strategic Refresh of the Website and Journey Optimisation; we are looking to implement a digital experience analytics platform that goes beyond traditional web analytics. This tool will empower teams with granular, user-level insights to drive smarter decisions, reduce friction, and improve conversion across key journeys.
Timeline
- Completed: Tender published6 March 2026Current notice
- Completed: Submission date27 March 2026
About the buyer
National Employment Savings Trust (NEST) Corporation is a non-departmental public body accountable to the Department for Work and Pensions, and runs the UK's largest workplace pension scheme by membership as trustee. NEST was established in July 2010. Every tender is advertised on the Find a Tender Service, in line with the Procurement Act 2023. Suppliers register on NEST's BravoSolution e-tendering portal to bid for opportunities. Framework agreements cover specialist services such as retirement consultancy, and suppliers must follow NEST's Supplier Code of Conduct. The procurement team manages contracting activity and can be contacted directly by suppliers.
Procurement spend from central entities makes up 66% of overall UK public spend.
Over the past 5 years, most of NEST's contract awards have been in financial and insurance services, business services and IT services.
Relevant CPV codes
- 71621000 · Technical analysis or consultancy services
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@national-employment-savings-trust-nest-corporation.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@national-employment-savings-trust-nest-corporation.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@national-employment-savings-trust-nest-corporation.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@national-employment-savings-trust-nest-corporation.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@national-employment-savings-trust-nest-corporation.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@national-employment-savings-trust-nest-corporation.gov |
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