Define and drive your unique public sector strategy

Define, size, and sort your total addressable market. Take your slice of the £400 billion UK public sector pie.
Start with defining your total addressable market.
Refine your target accounts and territories.
Identify major framework and channel opportunities.
TAM Analysis

Stop struggling to size your market

Simple data tools that help you define, size, and structure your total addressable market so you can focus on the most fruitful segments.
Territories & Target Accounts

Know exactly which accounts to target

Insights into buyers' historical procurement activity helps you define your territories and build precise account lists.
Table showing 782 total awards and 5 buyer types, listing Central government with 153 awards and £3,900,000 total value, and Ministerial, Non-ministerial, Agencies and non-departmental, and Devolved departments each with 65 awards and £3,900,000 total value.

Prioritise with buyer rankings

See which authorities award the most contracts ranked by value, volume, or buyer type.
Interface showing a Save Buyers panel with a search bar and lists named My key accounts, Local gov. accounts, Healthcare accounts, and Existing customers, plus a blue button to create a new list.

Mobilise with key account lists

Organise buyers into account-based lists by segment, sector, or strategic priority.
Frameworks Module

Get on the right frameworks

See relevant frameworks in one place and leverage call-off activity to prioritise the procurement routes that will position you to win.
G-Cloud 13 expired framework buyers list showing top government departments by call-offs and total value.
Supplier Intelligence

Analyse your partners and competitors like never before

Build channel partnerships and spot competitors for total visibility into the public sector supplier network.

Top contract winners

Rank suppliers by award volume or contract value to see who is winning in your market.
Table showing supplier rankings with Softcat PLC ranked #1 with the highest awards, followed by Insight Direct (UK) Ltd with 203 awards, Phoenix Software with 126 awards, NCC Group Security Services with 119 awards, Bytes with 109 awards, and Boxxe Limited with 103 awards.

Supplier intelligence

View a supplier’s contracts, buyer-relationships, and upcoming expiries in one place.
Dashboard of Softcat PLC showing upcoming contract expiries by year with bars for 2025 to 2028 and highlights of 12 contracts expiring next quarter, 115 relevant notices, and 8 key accounts connected to supplier.

Buyer-supplier relationships

See how suppliers engage with specific buyers, including spend and award history.
Bar chart showing Softcat PLC's spend vs awards over time with the Home Office, highlighting £47.6M invoiced spend over 89 awards from January to August, with May having the highest spend.

Save suppliers

Save competitors and partners to a list for quick and easy tracking of their activity.
Interface screen showing option to save a supplier to a list, with search bar, choices My competitors and My partners, and a blue Save supplier button.
“We knew there were better ways of working - easier, less time-consuming, and giving us better visibility into the data and reporting we needed.”
Josh Meadows, Head of Commercial & Partnerships at Priority Digital Health
Read case study

The end-to-end platform for public sector sales, strategy, and success

Build Pipeline

Engage buyers earlier to increase your win rate
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Track Tenders

See every tender from every portal, all for free
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Win Bids

Position your business to win every bid
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Create a data-driven strategy

Sharpen your go-to-market strategy and seize your share of the £400 billion public sector opportunity.
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