Closed tender

What works in AI Adoption within DCMS Sectors

Details

Value
£1,500,000
Topic
Research and development services and related consultancy services
Published
24 September 2026
Submission
23 October 2026

Tender description

Full information is provided within the specification. DCMS are seeking to commission "what works" research into the impact and effectiveness of AI adoption interventions within DCMS sectors. We are interested in two broad sets of questions. The first is analysis of how businesses within DCMS sectors that are in the process of adopting AI achieve this, the challenges they face and the opportunities and benefits realised. We anticipate this will be explored through an ethnographic study that observes how individuals and teams actually use AI tools in their jobs. The second set of questions is what policy interventions work best to support businesses that wish to adopt AI, which we anticipate will be answered by testing hypothetical interventions through randomised control trials (RCTs). Bidders will be able to propose alternative methodologies if they think they suit these questions better; the core need for this project is to produce direct, robust evidence of what works, as opposed to what is self-reported (e.g. through interviews, focus groups, surveys, and similar) to work.

Timeline

  1. Completed: Tender published24 September 2026
    Current notice
  2. Completed: Submission date23 October 2026

About the buyer

The Department for Culture, Media & Sport is a ministerial department for culture, media, sport and civil society, buying directly and through a network of arm's-length bodies. Arm's-length bodies such as Arts Council England, the British Museum and Sport England run their own contracts and purchasing separately from the department. Central framework arrangements from the Crown Commercial Service are used wherever possible and cost-effective.

Over the past 5 years, most of the Department for Culture, Media & Sport's contract awards have been in research and development, business services and IT services.

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