UK_2024_Conversion Rate Optimisation Agency - AWARD
Details
- Buyer
- British Council
- Supplier(s)
- Mediaworks
- Duration
- 4 years
- Topic
- Advertising services
- Published
- 30 October 2024
- Source
- uk:contracts_finder
Tender description
This Invitation to Tender (ITT) seeks to obtain an agency partner to manage Conversion Rate Optimisation (CRO) activity for the English and Exams digital ecosystem. The expected range of services include but are not limited to CRO maturity audits, strategy development and execution, user experience research, competitor CRO benchmarking, proposition and pricing experimentation, personalisation and customisation, conversion centred design services (content, design and Call To Action (CTA), A/B testing and optimisation, and CRO team training and guidance as well as working closely with our other agency partners in optimisation of conversion rates. If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents.
Timeline
- Completed: Award date17 July 2024
- Completed: Award published30 October 2024Current notice
- Next: Contract expiry date16 July 2028in 2 years
About the buyer
British Council is a UK charity that buys as a central government non-departmental public body sponsored by the Foreign, Commonwealth and Development Office. Cultural relations, English teaching and exams are delivered in more than 200 countries and territories. Specialist frameworks, including the DICE framework for creative economy services, sit alongside individual tender competitions. Income beyond the FCDO grant comes from teaching, exams and commercial contracts.
Over the past 5 years, most of British Council's contract awards have been in business services, IT services and hotel, catering and retail.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@british-council.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@british-council.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@british-council.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@british-council.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@british-council.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@british-council.gov |
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