Digital Media Planning and Buying Services

Tender description

SRUC is seeking to appoint one or two media buying agencies who have the experience to develop and deliver media activity in the higher education sector within local and international markets, while recognising the different perspectives, challenges, market demands and media consumption that exist within different countries. The selected suppliers must have the ability to deliver and manage several campaigns across multiple channels and deliver the highest levels of engagement and conversion in the most cost-effective way. The suppliers should be able to recommend the most effective media engagement strategy through their understanding of the varying media landscape and consumer habits of our intended audiences. The appointed agencies will also support SRUC in delivering its institutional objectives through effective paid media activity designed to increase brand awareness, drive student recruitment, promote commercial services and support wider stakeholder engagement across Scotland, the UK and international markets. Lot 1: Digital Media Planning and Buying Services – Scotland SRUC is seeking to appoint a media buying agency who has the experience to develop and deliver media activity in the higher education sector within a local Scottish market, while recognising the different perspectives, challenges, market demands and media consumption that exist. The selected supplier must have the ability to deliver and manage several campaigns across multiple channels and deliver the highest levels of engagement and conversion in the most cost-effective way. The supplier should be able to recommend the most effective media engagement strategy through their understanding of the varying media landscape and consumer habits of our intended audiences. The appointed agency will also support SRUC in delivering its institutional objectives through effective paid media activity designed to increase brand awareness, drive student recruitment, promote commercial services and support wider stakeholder engagement across Scotland. Lot 2: Digital Media Planning and Buying Services – UK and International SRUC is seeking to appoint a media buying agency who has the experience to develop and deliver media activity in the higher education sector within UK and international markets, while recognising the different perspectives, challenges, market demands and media consumption that exist within different countries. The selected supplier must have the ability to deliver and manage several campaigns across multiple channels and deliver the highest levels of engagement and conversion in the most cost-effective way. The supplier should be able to recommend the most effective media engagement strategy through their understanding of the varying media landscape and consumer habits of our intended audiences. The appointed agency will also support SRUC in delivering its institutional objectives through effective paid media activity designed to increase brand awareness, drive student recruitment, promote commercial services and support wider stakeholder engagement across the UK and international markets.