Expired contract

Market Research - Member Retention research

Details

Value
£50,000
Duration
1 year
Topic
Research services
Published
26 September 2024

Tender description

Delivery of qualitative research to explore how members decide on whether to renew their membership or not and provide an ongoing pulse-check of member sentiment. The research will provide a more granular and fluctuating picture of the micro and macro factors which influence decision making when it comes to renewal. Frame work information: Call off from the framework RBGKEW882 - Market Research Framework 2021 - 2024

Timeline

  1. Completed: Award date8 August 2024
  2. Completed: Award published26 September 2024
    Current notice
  3. Completed: Contract expiry date30 November 2025

About the buyer

Royal Botanic Gardens Kew is an executive non-departmental public body, sponsored by the Department for Environment, Food and Rural Affairs. A Framework Document sets out how the two bodies work together on business planning and resource allocation. Kew keeps the freedom to opt in or out of central government procurement routes such as the Crown Commercial Service. Suppliers are expected to meet Kew's procurement standards, including sustainability requirements, before any contract begins.

Over the past 5 years, most of Royal Botanic Gardens Kew's contract awards have been in business services, architectural and engineering services and IT services.

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