Awarded contract

Consumer Insight and Brand Indexing Tool

Details

Supplier(s)
YouGov Plc
Value
£160,000
Duration
3 years
Topic
Research services
Published
25 April 2024

Tender description

Access to a consumer insight and brand tracking tool which helps us to understand wider consumer trends and able to target questions to specific types of consumer e.g. people who have gambled in the last 12 months, people who have played the National Lottery etc.

Timeline

  1. Completed: Award date25 March 2024
  2. Completed: Award published25 April 2024
    Current notice
  3. Next: Contract expiry date25 March 2027in 5 months

About the buyer

Gambling Commission is a central government body regulating gambling in Great Britain, and its budget holders manage procurement across the organisation. Much of its buying runs through pre-agreed framework agreements, including those from the Crown Commercial Service. Smaller purchases go through a competitive process requiring at least three quotes before any public advert is needed. Every contract runs on standard government terms and conditions.

Over the past 5 years, most of the Gambling Commission's contract awards have been in business services, repair and maintenance and research and development.

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Decision makers

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