Consumer Marketing Effectiveness Measurement
Details
- Buyer
- VisitScotland
- Supplier(s)
- BDRC Continental
- Value
- £160,000
- Topic
- Research services
- Published
- 29 December 2023
Tender description
VisitScotland has appointed a supplier to update our knowledge on our key domestic and international audiences, including feedback on our marketing, the visitor experience and the customer journey by measuring the effectiveness of our marketing campaigns. VisitScotland has appointed a supplier to update our knowledge on our key domestic and international audiences, including feedback on our marketing, the visitor experience and the customer journey this by measuring the effectiveness of our marketing campaigns.
Timeline
- Completed: Award date29 November 2023
- Completed: Award published29 December 2023Current notice
About the buyer
VisitScotland is Scotland's national tourism organisation, an agency and non-departmental public body in the Central category. Conditions of Contract set out by VisitScotland apply to every order placed.
The Supplier Development Programme offers small and medium-sized suppliers guidance on responding to public tenders.
Over the past 5 years, most of VisitScotland's contract awards have been in business services, IT services and research and development.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@visitscotland.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@visitscotland.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@visitscotland.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@visitscotland.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@visitscotland.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@visitscotland.gov |
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