Expired contract

Provision of Audience Segmentation Research on Public Acceptability of Data - AWARD

Details

Duration
4 months
Topic
Research services
Published
4 October 2023

Tender description

The purpose of the procurement is to commission a single supplier to create a bespoke segmentation with the public for the Office for National Statistics (ONS). The research itself is to identify targetable audience segments and gain deeper understanding of; their drivers, attitudes, barriers, motivations, and behaviours relating to the collection, processing, and sharing of data, their attitudes towards ONS and more about their lifestyles and what/who influences them. The segmentation produced will inform ONS' communications and engagement activity with the public about the ONS and the cross-government service, the Integrated Data Service (IDS).

Timeline

  1. Completed: Award published4 October 2023
    Current notice
  2. Completed: Award date10 October 2023
  3. Completed: Contract expiry date8 February 2024

About the buyer

The Office for National Statistics operates as a non-departmental public body accountable to the UK Statistics Authority, and buys through its own central Procurement Unit. Smaller orders are handled by delegated purchasing officers across the organisation. Larger opportunities are scrutinised by a Business Investment Group before going to a Portfolio Scrutiny Committee.

Over the past 5 years, most of the Office for National Statistics's contract awards have been in IT services, software and information systems and office and computing equipment.

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