Two-year with a 1y plus 1y extension Defined Term Agreement Campaign Solution Campaign Tracking
Details
- Supplier(s)
- YouGov Plc
- Value
- £800,000
- Duration
- 2 years
- Topic
- Research and development services and related consultancy services
- Published
- 13 December 2022
- Source
- uk:contracts_finder
Tender description
We require a research agency to measure the impact of HMRC paid advertising, through campaign tracking. This would include awareness of the campaigns, message take out and action taken/behaviour changed as a result of the advertising. This research is critical in evaluating the advertising's effectiveness in meeting set HMRC objectives and outcomes as well as efficiencey in terms of value for money and return on investment.
Timeline
- Completed: Award date7 November 2022
- Completed: Award published13 December 2022Current notice
- Completed: Contract expiry date6 November 2024
About the buyer
HM Revenue & Customs (HMRC) is the UK's tax, payments and customs authority, and buys as a non-ministerial government department through its own Commercial Directorate. HMRC aims to trade with small and medium-sized businesses wherever feasible. Much of this procurement flows through Crown Commercial Service frameworks and dynamic markets.
Over the past 5 years, most of HMRC's contract awards have been in IT services, software and information systems and business services.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@hm-revenue-customs-hmrc.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@hm-revenue-customs-hmrc.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@hm-revenue-customs-hmrc.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@hm-revenue-customs-hmrc.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@hm-revenue-customs-hmrc.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@hm-revenue-customs-hmrc.gov |
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