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A/B Testing Tenders and Contracts

See open A/B testing tenders and awarded contracts for the UK public sector.

A/B testing procurement covers experimentation and web optimisation platforms bought as software, conversion rate optimisation agency retainers, and behavioural analytics tools such as session replay. Testing also comes up as one lot inside a wider website build or SEO contract.

Universities recruiting students are the most regular buyers of testing platforms, followed by central government departments, public corporations and transport operators.

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Frequently asked questions

Frequently asked questions about ab testing, split testing, conversion rate optimisation, web optimisation platform, experimentation tool in the UK public sector.

  • What CPV codes cover A/B testing and conversion optimisation work?

    No single code owns this category. The two most common are 72000000 (IT services: consulting, software development, Internet and support), which covers experimentation and web optimisation platforms bought as software, and 79342000 (Marketing services), which covers conversion rate optimisation retainers.

  • Which organisations buy A/B testing and conversion optimisation work?

    Universities chasing student recruitment and enrolment conversion account for a large share, alongside central government departments, public corporations and transport operators. It shows up two ways: a platform licence bought by a digital team to run its own tests, or an agency retainer that runs the experiments and reports back.

  • How do I find A/B testing contracts before they are formally tendered?

    Read digital and technology strategies, licence and contract renewal dates, architecture reviews and early market engagement notices, which show A/B testing work coming due ahead of a notice. On Stotles you can track those signals and the buyers behind them, then follow a notice from pre-tender through to award.

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