A/B Testing Tenders and Contracts

A/B testing procurement covers experimentation and web optimisation platforms bought as software, conversion rate optimisation agency retainers, and behavioural analytics tools such as session replay. Testing also comes up as one lot inside a wider website build or SEO contract.

Stotles brings together A/B testing tenders and contracts from 100+ portals into one search, so you do not have to check each portal separately, and you can set alerts for new opportunities across the UK and Ireland.

If you want to search the government portals directly, Find a Tender carries higher-value contracts across the UK and Contracts Finder carries lower-value contracts in England. Public Contracts Scotland, Sell2Wales and eTendersNI cover Scotland, Wales and Northern Ireland, Ireland's eTenders covers Irish public bodies, and many councils, NHS bodies and housing associations publish on their own e-tendering portals such as ProContract. A/B testing platforms and optimisation services are often called off from G-Cloud, so some opportunities reach only suppliers already listed.

A/B testing and analytics tools that set cookies or process personal data must comply with UK data protection law and the Privacy and Electronic Communications Regulations. Tenders usually set minimum insurance cover, check financial standing and ask for evidence of similar contracts at selection stage. Under the Procurement Act 2023, suppliers can be excluded for certain criminal convictions, insolvency or failure to pay tax.

Universities chasing student recruitment and enrolment conversion account for a large share, alongside central government departments, public corporations and transport operators. A/B testing is bought in two ways: a platform licence bought by a digital team to run its own tests, or an agency retainer that runs the experiments and reports back.

Read digital and technology strategies, licence and contract renewal dates, architecture reviews and early market engagement notices, which show A/B testing work coming due ahead of a notice. On Stotles you can track those signals and the buyers behind them, then follow a notice from pre-tender through to award.

No single code owns this category. The two most common are 72000000 (IT services: consulting, software development, Internet and support), which covers experimentation and web optimisation platforms bought as software, and 79342000 (Marketing services), which covers conversion rate optimisation retainers.