Awarded contract

Student Recruitment Marketing Services

Details

Supplier(s)
SMRS Ltd
Value
£2,500,000
Duration
2 years
Topic
Advertising services
Published
12 January 2026

Tender description

Services include, but are not limited to: - Media planning and buying across managed digital platforms (including PPC and paid social), education channels and above-the-line media - Campaign reporting and optimisation - Sector insight and expertise Awarded following a further competition via the ESPO Advertising Solutions framework (Lot 4 - Student Marketing). Options to extend for a further 3 years to 31/12/2030.

Timeline

  1. Completed: Award date1 January 2026
  2. Completed: Award published12 January 2026
    Current notice
  3. Next: Contract expiry date31 December 2027in 15 months

About the buyer

Aston University is a higher education provider in Birmingham, and buys through a dedicated Procurement Team. Tender opportunities are advertised on ProContract, the university's e-tendering system, where suppliers register free to respond. Larger contracts also appear on Find a Tender Service, with Contracts Finder used for smaller notices. Low-value construction work can be sourced through Constructionline. Much of this procurement flows through frameworks including SUPC, TUCO, ESPO and the Crown Commercial Service. The Procurement Team also maintains a Contracts Register of awarded tenders and framework agreements. All procurement follows financial regulations and University policy.

Education procurement reached £47.4bn in 2024/25, the fourth-largest public sector budget.

Over the past 5 years, most of Aston University's contract awards have been in laboratory and precision equipment, construction work and software and information systems.

Relevant CPV codes

  • 79341000 · Advertising services

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Decision makers

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