Awarded contract

Media Buying Call off 2026

Details

Supplier(s)
WPP 650
Value
£300,000,000
Duration
4 years
Topic
Advertising and marketing services
Published
22 April 2026

Tender description

The contract is a four‑year call‑off agreement under the CCS Media Services Framework RM6364. It ensures continuity of media buying and planning services needed to deliver DfE’s major campaigns, including teacher recruitment, early years workforce initiatives and skills programmes. The agreement provides access to enhanced audience insight and targeting capabilities, and a full range of paid media services—covering TV, digital, social, print, search and influencer activity—enabling DfE to reach priority audiences effectively and support key departmental objectives. ## Contract award Title: Media Buying Call Off 2026

Timeline

  1. Completed: Award published22 April 2026
    Current notice
  2. Completed: Award date22 April 2026
  3. Next: Contract expiry date14 June 2030in 4 years

About the buyer

The Department for Education is a ministerial department responsible for children's services and education policy in England, procuring both for itself and its executive agencies. Framework purchases follow the matching Crown Commercial Service terms. Many contracts are let on standard government terms, such as Cabinet Office short-form or model services agreements. Schools and academy trusts buy separately, using framework options the department reviews and approves in advance.

Over the past 5 years, most of the Department for Education's contract awards have been in business services, construction work and education and training.

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Decision makers

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