Expired contract

SE1246 Organisational Narrative Development

Details

Supplier(s)
Undivided Ltd
Value
105,000
Duration
6 months
Topic
Marketing management consultancy services
Published
25 March 2026

Tender description

Sport England requires specialist brand narrative and activation services to embed and activate a new brand positioning across Sport England. The key deliverables include: mobilisation of the Medium Term Plan strategy The main purpose of the work is to ensure the new brand narrative is consistently understood, adopted and brought to life across communications, culture, teams and stakeholders, signalling a confident new strategic chapter and maximising engagement and impact. ## Contract award

Timeline

  1. Completed: Award date3 March 2026
  2. Completed: Award published25 March 2026
    Current notice
  3. Completed: Contract expiry date31 August 2026

About the buyer

Sport England is a non-departmental public body of the Department for Digital, Culture, Media and Sport, growing and developing grassroots sport across England. Sport England hosts the Active Environments Framework, covering strategic planning, needs assessment and urban design. Local authorities, government departments and leisure operators can call off consultants directly from it. Standard terms of trade apply to contracts unless a supplier agrees otherwise in advance.

Over the past 5 years, most of Sport England's contract awards have been in business services, research and development and IT services.

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