Generation Study NHS Site TV Campaign
Details
- Buyer
- Genomics England
- Supplier(s)
- NOW MEDIA GROUP LIMITED
- Duration
- 1 year
- Topic
- Advertising services
- Published
- 17 December 2025
- Source
- uk:find_a_tender
Tender description
Provision of a 12-month national advertising campaign in NHS maternity hospital waiting rooms to promote participation in the Generation Study. The campaign consists of four plays of a two-minute Generation Study participant video per two-hour loop, with captions, displayed on NowBabyTV screens. ## Contract award
Timeline
- Completed: Award published17 December 2025Current notice
- Completed: Award date17 December 2025
- Next: Contract expiry date5 January 2027in 2 months
About the buyer
Genomics England is a government-owned healthcare body that delivers NHS genomic testing and research programmes. Its own commercial team runs procurement across the organisation, employing dedicated procurement managers. Larger technology projects often route through the Crown Commercial Service's Digital Outcomes framework. Suppliers on these projects work directly with product and service delivery managers inside the organisation. Past contracts for data hosting and cloud infrastructure have gone to Crown Hosting, AWS and Azure.
Over the past 5 years, most of Genomics England's contract awards have been in software and information systems, IT services and business services.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@genomics-england.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@genomics-england.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@genomics-england.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@genomics-england.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@genomics-england.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@genomics-england.gov |
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