Awarded contract

Social Media and Insight

Details

Supplier(s)
Sprout Social Inc, Sprout Social Inc
Value
£93,333
Duration
1 year
Topic
Advertising campaign services
Published
11 December 2025

Tender description

AHDB requires a social media management service to manage, publish and analyse social media content across various platforms from a single dashboard. Key functions must include scheduling posts, managing social conversations, analysing performance through detailed reports and using social listening to gain audience and industry insights. The platform should streamline social media workflows, improve customer experiences and provide actionable data to drive business impact. ## Contract award Title: Social Media and Insight

Timeline

  1. Completed: Award published11 December 2025
    Current notice
  2. Completed: Award date11 December 2025
  3. Next: Contract expiry date31 March 2027in 5 months

About the buyer

Agriculture and Horticulture Development Board (AHDB) is the statutory levy board for the cereals and oilseeds, dairy, beef and lamb, and pork sectors. The Department for Environment, Food and Rural Affairs sponsors AHDB, a non-departmental public body. Common goods and services are bought through framework agreements arranged by the Government Commercial Agency.

Over the past 5 years, most of AHDB's contract awards have been in agricultural and horticultural services, business services and IT services.

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Decision makers

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