Awarded contract

Visit Wales email marketing platform

Details

Value
£121,000
Topic
Customer Relation Management software development services
Published
28 November 2025

Tender description

an email marketing platform to support Visit Wales' 2026-29 Domestic and International Marketing Campaigns for business to consumer and business to business communications.

Timeline

  1. Completed: Award date27 November 2025
  2. Completed: Award published28 November 2025
    Current notice

About the buyer

The Welsh Government is the devolved government for Wales and buys as a central government body through its Corporate Procurement Services team. That team advises departments on procurement and supports larger tenders. Commercial Procurement ICT handles digital contracts and lets ICT frameworks for the Welsh public sector. Welsh Government Commercial Delivery, formerly the National Procurement Service, builds national frameworks with councils and the Welsh NHS. They are listed on the Wales Collaborative Procurement Hub on Sell2Wales. Welsh contracting authorities' notices appear on Sell2Wales and the Central Digital Platform, with pipelines of larger future contracts.

Procurement spend from central entities makes up 66% of overall UK public spend.

Over the past 5 years, most of the Welsh Government's contract awards have been in business services, research and development and architectural and engineering services.

Relevant CPV codes

  • 72212445 · Customer Relation Management software development services
  • 72413000 · World wide web (www) site design services
  • 79340000 · Advertising and marketing services
  • 79341400 · Advertising campaign services

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Decision makers

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