RBGKEW1483 Legacy Proposition Development
Details
- Supplier(s)
- Legacy Futures
- Value
- £36,000
- Duration
- 11 months
- Topic
- Marketing management consultancy services
- Published
- 27 November 2025
- Source
- uk:find_a_tender
Tender description
We are looking for support from a specialist legacy consultancy to develop a legacy marketing proposition using the new brand framework. The objective is to develop a proposition that uses Kew's cause messaging to grow awareness of legacy giving at Kew, inspires new audiences to enquire about leaving a legacy to Kew in their Will and helps engage our current enquirer and intends base. The scope of this project it: • Strategy development and audience insight • Proposition development • Key messages • Case studies Creative development, media buying and activation are not part of this brief. ## Contract award
Timeline
- Completed: Award published27 November 2025Current notice
- Completed: Award date27 November 2025
- Completed: Contract expiry date31 October 2026
About the buyer
Royal Botanic Gardens Kew is an executive non-departmental public body, sponsored by the Department for Environment, Food and Rural Affairs. A Framework Document sets out how the two bodies work together on business planning and resource allocation. Kew keeps the freedom to opt in or out of central government procurement routes such as the Crown Commercial Service. Suppliers are expected to meet Kew's procurement standards, including sustainability requirements, before any contract begins.
Over the past 5 years, most of Royal Botanic Gardens Kew's contract awards have been in business services, architectural and engineering services and IT services.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@royal-botanic-gardens-kew.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@royal-botanic-gardens-kew.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@royal-botanic-gardens-kew.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@royal-botanic-gardens-kew.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@royal-botanic-gardens-kew.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@royal-botanic-gardens-kew.gov |
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