Persuasive Design and Time on Platforms
Details
- Supplier(s)
- Discovery Research Ltd
- Value
- £57,878
- Duration
- 7 months
- Topic
- Market research services
- Published
- 18 August 2025
- Source
- uk:contracts_finder
Tender description
Persuasive Design and Time on Platforms Research Objectives: To understand the persuasive design features (e.g. autoplay, infinite scroll, notifications, algorithmic feeds) that are most influential in keeping children on online platforms* longer than they intend, and the effects of these features. To understand the content types (e.g. appearance-focused content, algorithmically recommended material) associated with prolonged online platform engagement amongst children and the effects of these content types. Explore if / how persuasive design features interact with different content types to influence children's time spent online and the effects of this. To explore what children and parents would like to see platforms doing to support positive relationships with technology/devices.
Timeline
- Completed: Award date29 July 2025
- Completed: Award published18 August 2025Current notice
- Completed: Contract expiry date27 February 2026
About the buyer
The Office of Communications (Ofcom) is the UK's communications regulator, covering broadcasting, telecoms, post and spectrum as a non-departmental public body. Competitions for its contracts usually run as an Invitation to Tender process, procured directly by Ofcom's own commercial team. Larger opportunities also typically route through Crown Commercial Service frameworks or frameworks hosted by public bodies.
Over the past 5 years, most of Ofcom's contract awards have been in business services, software and information systems and IT services.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@office-of-communications-ofcom.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@office-of-communications-ofcom.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@office-of-communications-ofcom.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@office-of-communications-ofcom.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@office-of-communications-ofcom.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@office-of-communications-ofcom.gov |
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