Expired contract

Provision of Media Buying

Details

Value
£8,600,000
Duration
4 years
Topic
Advertising services
Published
13 August 2025

Tender description

To support communications campaigns, DVLA requires a supplier to plan, purchase and evaluate media for potential advertising campaigns to support DVLA's strategic aims. The current call off contract for media buying expires in May 2022. Since 2017, we have secured Cabinet Office spend controls approval to run paid for advertising campaigns to support our ongoing no cost communications for compliance with vehicle tax and recently, new campaigns to support COVID recovery. There is a three-year budget plan in place for publicity until end of the financial year 2023-24 in line with DVLA's three-year strategy. 13/08/2025 - Contract award notice has been updated to reflect a 6 months extension to the contract duration. Extension given due to delays in the replacement CCS Framework.

Timeline

  1. Completed: Award date15 August 2022
  2. Completed: Award published13 August 2025
    Current notice
  3. Completed: Contract expiry date13 June 2026

About the buyer

The Driver and Vehicle Licensing Agency runs driver and vehicle registration services, and buys as a central government agency through a virtual procurement team shared across the Department for Transport family. Much of its buying follows Cabinet Office guidance and pan-government arrangements for office solutions, temporary staff, travel and uniforms. Strategic contracts cover categories such as ICT, telephony, estates, print and mail, and enforcement work like wheel-clamping.

Over the past 5 years, most of Driver and Vehicle Licensing Agency's contract awards have been in IT services, software and information systems and business services.

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Decision makers

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