Delivery of West Midlands Business Festival
Details
- Supplier(s)
- IceBlue Marketing & Design Ltd
- Value
- £330,000
- Duration
- 8 months
- Topic
- Advertising and marketing services
- Published
- 11 August 2025
- Source
- uk:find_a_tender
Tender description
Business Growth West Midlands (BGWM) who are a part of West Midlands Combined Authority has awarded a contract to Ice Blue Marketing to support the successful delivery of the West Midlands Business Festival (WMBF) 2026, with an optional extension to support on the delivery for 2027. This flagship initiative is designed to showcase and support businesses across the West Midlands Region. Building on the foundations established by WMBF 2025, the festival aims to reach a wider audience, improve the event quality, and deliver measurable business impact. WMBF will take place from Monday 2nd February 2026 to Friday 13th February 2026. WMCA will require the awarded supplier to support with the following with BGWM having oversight: 1) Build on the 2024/ 2025 Festival Brand. 2) To coordinate the organisation and delivery of the 'business festival' (not to be confused with business events, business weeks, corporate events or expos), which will include identifying and liaison with key partners and external organisations to create a comprehensive programme of events that will be of interest to businesses in the West Midlands Region. 3) To produce, develop and deliver a comprehensive marketing promotional programme. This includes advertising and publicising the overarching festival and working with partners for support and individual events. In addition to this, provide operational support to ensure increased attendance. 4) To conclude a performance monitoring framework and economical assessment post festival. 5) To explore potential revenue streams that will naturally arise from the festival. ## Contract award Title: Delivery of West Midlands Business Festival
Timeline
- Completed: Award published11 August 2025Current notice
- Completed: Award date11 August 2025
- Completed: Contract expiry date31 March 2026
About the buyer
West Midlands Combined Authority runs regional transport, growth and skills programmes for seven West Midlands councils, and buys as a local authority with its own procurement team. Transport for West Midlands, the authority's transport arm, procures local transport policy and delivery on its behalf. The Mayor and the leaders of the seven constituent councils sign off major contracts through the authority's board.
A rolling pipeline lists larger opportunities expected over the next eighteen months.
Over the past 5 years, most of the West Midlands Combined Authority's contract awards have been in architectural and engineering services, business services and IT services.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@west-midlands-combined-authority.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@west-midlands-combined-authority.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@west-midlands-combined-authority.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@west-midlands-combined-authority.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@west-midlands-combined-authority.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@west-midlands-combined-authority.gov |
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