Invitation to tender for Bord Bia’s Brand Builder Research
Details
- Value
- €720,000
- Topic
- Advertising and marketing services
- Published
- 7 August 2025
- Submission
- 10 September 2025
- Source
- ie:e_tenders
Tender description
Bord Bia requests tenders from suitably experienced and qualified service providers to provide Bord Bia’s Brand Builder services. Bord Bia’s Client Insight Services support clients to make insight-led, data-driven decisions enabling their continued success and growth. Our service offer includes the area of the Brand Health Check Service around which Bord Bia has developed a service historically provided annually to help brands understand the typical components that contribute to Brand Health Brand Awareness, Brand Consideration, Brand Experience, Brand Equity, Brand Commitment and Future Brand Potential. We are seeking to appoint a partner (one only) in the delivery of this transformed service to Bord Bia and its clients. The tenderers should be able to prove experience providing similar types of services on a large scale.
Timeline
- Completed: Tender published7 August 2025Current notice
- Completed: Submission date10 September 2025
About the buyer
Bord Bia (Irish Food Board) is the Irish statutory body that promotes and develops the marketing of Irish food. Goods and services are bought in line with public sector and EU guidelines. Tenders are run as open procedures under Directive 2014/24/EU. Quality assurance schemes for Irish food are among the services the board operates. Producer auditing services for those schemes have been tendered. A single operator framework agreement has been used for a financial management system.
Over the past 5 years, most of Irish Food Board's contract awards have been in business services, research and development and IT services.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@bord-bia-irish-food-board.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@bord-bia-irish-food-board.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@bord-bia-irish-food-board.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@bord-bia-irish-food-board.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@bord-bia-irish-food-board.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@bord-bia-irish-food-board.gov |
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