MCard Integrated Campaign 2025
Details
- Topic
- Advertising and marketing services
- Published
- 28 July 2025
- Source
- uk:bluelight
Tender description
The West Yorkshire Ticketing Company Ltd. (MCard), in collaboration with the West Yorkshire Combined Authority is seeking an agency to develop and deliver a 9-month marketing and communications strategy. The strategy, running from 1 July 2025 to 31 March 2026, should build on current initiatives and focus on three workstreams: MCard USPs - Brand/App awareness of multi-operator/modal tickets, Transitioning young people through each ticket range – Under 19s to 19-25s and 19-25s to adults and engaging key stakeholders to amplify our message and Growing the commuter market once a review of the existing ticket range has taken place. These campaign workstreams will serve as the foundation for marketing activities over the forthcoming year. Lot 108973: MCard Integrated Campaign 2025 The West Yorkshire Ticketing Company Ltd. (MCard), in collaboration with the West Yorkshire Combined Authority is seeking an agency to develop and deliver a 9-month marketing and communications strategy to grow the commuter market.
Timeline
- Completed: Award published28 July 2025Current notice
- Completed: Award date28 July 2025
About the buyer
The West Yorkshire Combined Authority buys as a local government organisation, with its own Commercial and Procurement team supporting colleagues across the authority. Tenders are published through YORtender, the authority's e-procurement system. Some opportunities also appear on Contracts Finder and the Find a Tender Service. Smaller contracts go out as Requests to Quote, with Invitations to Tender used for larger opportunities. External frameworks including the Crown Commercial Service, YPO and NEPO let the authority procure goods, works and services without running a full tender. The team also builds social value into its procurement processes.
UK local government drives £140bn in annual procurement, led by social protection (£66.6bn) and education (£57.1bn).
Over the past 5 years, most of the West Yorkshire Combined Authority's contract awards have been in business services, software and information systems and architectural and engineering services.
Relevant CPV codes
- 79340000 · Advertising and marketing services
- 79341000 · Advertising services
- 79341100 · Advertising consultancy services
- 79341200 · Advertising management services
- 79341400 · Advertising campaign services
- 79342000 · Marketing services
- 79413000 · Marketing management consultancy services
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@west-yorkshire-combined-authority.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@west-yorkshire-combined-authority.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@west-yorkshire-combined-authority.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@west-yorkshire-combined-authority.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@west-yorkshire-combined-authority.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@west-yorkshire-combined-authority.gov |
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