Awarded contract

HMRC Campaigns - Creative Agency Services - SR2256796087

Details

Value
£11,100,000
Duration
3 years
Topic
Advertising and marketing services
Published
12 June 2025

Tender description

This contract was awarded via CCS framework RM6125 Campaign Solutions. HMRC's Communications team are appointing a creative agency to enable the delivery of high-profile advertising campaigns which support the department's strategic objectives. The creative agency will • support with the development of campaign strategies • deliver creative concepts to meet campaign objectives • advise on/directly produce assets and marketing collateral for various media channels • support with matters such as usage rights and the supply of assets to media owners • manage influencer marketing activations • conduct due diligence and liaising with influencers to co-curate messaging and content Delivering a paid advertising campaign requires a unique skill-set, in-depth knowledge and expertise, bespoke tools/systems and human resources that are not available within HMRC.

Timeline

  1. Completed: Award date27 May 2025
  2. Completed: Award published12 June 2025
    Current notice
  3. Next: Contract expiry date26 May 2028in 2 years

About the buyer

HM Revenue & Customs (HMRC) is the UK's tax, payments and customs authority, and buys as a non-ministerial government department through its own Commercial Directorate. Contract opportunities are advertised on the government's Find a Tender service. Suppliers register interest in live opportunities through the SAP Ariba eSourcing system. Core supplier details are recorded once on the Central Digital Platform. HMRC aims to trade with small and medium-sized businesses wherever feasible. Much of this procurement flows through Crown Commercial Service frameworks and dynamic markets. HMRC's own Purchase Order Terms and Conditions govern its lowest-value, lowest-complexity contracts.

Procurement spend from central entities makes up 66% of overall UK public spend.

Over the past 5 years, most of HMRC's contract awards have been in IT services, software and information systems and business services.

Relevant CPV codes

  • 79340000 · Advertising and marketing services

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Decision makers

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