Expired contract

GB-London: RBGKEW1390 - Legacy Proposition Development

Details

Buyer: Royal Botanic Gardens Kew
Supplier(s): The GOOD Agency Group Ltd
Value: £39,962
Duration: 1 year
Topic: Marketing services
Published: 22 May 2025
Source: uk:contracts_finder

Tender description

Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway. The objective is to develop a proposition that uses RBG Kew's new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience. The scope of this project is: ·Strategy and insight ·Proposition development ·Key messages and proof points ·Case studies Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

Timeline

Completed: Award published22 May 2025
Current notice
Completed: Award date10 June 2025
Completed: Contract expiry date9 June 2026

About the buyer

Royal Botanic Gardens Kew is an executive non-departmental public body, sponsored by the Department for Environment, Food and Rural Affairs. A Framework Document sets out how the two bodies work together on business planning and resource allocation. Kew keeps the freedom to opt in or out of central government procurement routes such as the Crown Commercial Service. Suppliers are expected to meet Kew's procurement standards, including sustainability requirements, before any contract begins.

Over the past 5 years, most of Royal Botanic Gardens Kew's contract awards have been in business services, architectural and engineering services and IT services.

Decision makers

Connect with the people behind this procurement.

Job title	Phone number	Work email
Head of Procurement	+44 •••• ••••••	••••••••@royal-botanic-gardens-kew.gov
Commercial Director	+44 •••• ••••••	••••••••@royal-botanic-gardens-kew.gov
Procurement Manager	+44 •••• ••••••	••••••••@royal-botanic-gardens-kew.gov
Category Lead	+44 •••• ••••••	••••••••@royal-botanic-gardens-kew.gov
Senior Buyer	+44 •••• ••••••	••••••••@royal-botanic-gardens-kew.gov
Contracts Manager	+44 •••• ••••••	••••••••@royal-botanic-gardens-kew.gov