Contract for the Provision of Customer Relationship Management System
Details
- Value
- £300,000
- Topic
- Software package and information systems
- Published
- 23 May 2025
- Submission
- 2 July 2025
- Source
- uk:find_a_tender
Tender description
The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment. Lot 1: The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.
Timeline
- Completed: Tender published23 May 2025Current notice
- Completed: Submission date2 July 2025
About the buyer
Robert Gordon University is a Scottish university in Aberdeen, run on a devolved structure where departments manage their own budgets. Departments must spend with contracted suppliers wherever possible. A contracted supplier is one that has won a university or consortium tender. Suppliers can take part through the relevant Invitation to Tender route. Markets are investigated when contracts come up for renewal.
Over the past 5 years, most of Robert Gordon University's contract awards have been in business services, software and information systems and IT services.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@robert-gordon-university.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@robert-gordon-university.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@robert-gordon-university.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@robert-gordon-university.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@robert-gordon-university.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@robert-gordon-university.gov |
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