Closed tender

Representation work on behalf of AHDB covering the German and Austrian markets (principally covering lamb and beef)

Details

Value
£435,000
Topic
Marketing services
Published
7 January 2025
Submission
14 February 2025

Tender description

AWARDED - AHDB are looking for a German/English speaking representative to develop the market for British lamb, beef and pork in the German and Austrian markets.<br/><br/>The successful representative must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef within the German and Austrian markets. Lot 1: AHDB are looking for a German/English speaking representative to develop the market for British lamb, beef and pork in the German and Austrian markets.<br/><br/>The successful representative must have the expertise and experience to identify the right priority markets, along with the ability to devise the best local strategies to achieve effective market growth for British lamb and beef within the German and Austrian markets.

Timeline

  1. Completed: Tender published7 January 2025
    Current notice
  2. Completed: Submission date14 February 2025

About the buyer

The Department for Environment, Food & Rural Affairs (DEFRA) is a ministerial department that also buys through agencies such as the Environment Agency, the Rural Payments Agency and the Animal and Plant Health Agency. Suppliers register on the DEFRA eCommercial website, Atamis, to compete for contract opportunities across the department. Larger opportunities are advertised through the Find a Tender service under the Procurement Act 2023, in force since February 2025. DEFRA also procures goods and services through the Crown Commercial Service. Existing contracts and frameworks set up under the previous procurement regulations remain valid until they expire.

Procurement spend from central entities makes up 66% of overall UK public spend.

Over the past 5 years, most of DEFRA's contract awards have been in research and development, construction work and business services.

Relevant CPV codes

  • 79342000 · Marketing services

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Decision makers

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