Expired contract

Out of Home Advertising - University of Birmingham Dubai Campus

Details

Supplier(s)
BackLite Media LLC
Value
250,000
Duration
1 year
Topic
Advertising services
Published
29 April 2025

Tender description

The requirement is for Media resources for the execution of the Out of Home campaign, to raise brand awareness of the university's Dubai campus across Dubai with the view to support student acquisition. The preferred locations for this campaign are along Sheikh Zayad Road, particularly the interchanges by the business hub of the city (DIFC), as these locations capture a high volume of impressions and our preferred demographic. The supplier Backlite Media owns the screens on these locations and the campaign cannot be booked through another supplier. There is no alternative for this provision. ## Contract award Title: Out of Home Advertising University of Birmingham Dubai Campus

Timeline

  1. Completed: Award published29 April 2025
    Current notice
  2. Completed: Award date29 April 2025
  3. Completed: Contract expiry date20 May 2026

About the buyer

University of Birmingham is a higher education organisation whose central Procurement Division buys on behalf of its colleges, departments and professional services. Framework agreements arranged through regional consortia set fixed terms, service levels and pricing, and a purchase is committed only once an order is placed. The University also runs its own Build Higher Framework for construction projects, appointing five approved contractors to deliver against it.

Over the past 5 years, most of University of Birmingham's contract awards have been in business services, software and information systems and research and development.

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