Promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.
Details
- Supplier(s)
- Morrisons, Tesco, ASDA, Sainsburys, Waitrose, Co-op, Aldi, Lidl,
- Value
- £850,000
- Duration
- 1 year
- Topic
- Marketing services
- Published
- 3 March 2025
- Source
- uk:contracts_finder
Tender description
To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity with Bord Bia, also positive messaging trials and applications for rethinking the red meat aisle/packaging/online. Historically and for 2025-2026 areas that AHDB will be purchasing: include: > Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion> Digital promotion mechanics (banners, featured product space, digital ads)> retailer magazine advertorials> On pack stickers. There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house teams.
Timeline
- Completed: Award published3 March 2025Current notice
- Completed: Award date1 April 2025
- Completed: Contract expiry date31 March 2026
About the buyer
The Department for Environment, Food & Rural Affairs (DEFRA) is a ministerial department that also buys through agencies such as the Environment Agency, the Rural Payments Agency and the Animal and Plant Health Agency. Suppliers register on the DEFRA eCommercial website, Atamis, to compete for contract opportunities across the department. Larger opportunities are advertised through the Find a Tender service under the Procurement Act 2023, in force since February 2025. DEFRA also procures goods and services through the Crown Commercial Service. Existing contracts and frameworks set up under the previous procurement regulations remain valid until they expire.
Procurement spend from central entities makes up 66% of overall UK public spend.
Over the past 5 years, most of DEFRA's contract awards have been in research and development, construction work and business services.
Relevant CPV codes
- 79342000 · Marketing services
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@department-for-environment-food-rural-affairs-defra.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@department-for-environment-food-rural-affairs-defra.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@department-for-environment-food-rural-affairs-defra.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@department-for-environment-food-rural-affairs-defra.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@department-for-environment-food-rural-affairs-defra.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@department-for-environment-food-rural-affairs-defra.gov |
15 similar open tenders
See more open tenders related to Promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase..
- Open tender
CRM partner agency tender
- Open tender
Research Tender in 2 Lots for DCCI
Related topics
Topics related to Promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase., ranked by notice volume.
- 4,221£39.8bn
- 5,988£250.5bn
Related buyers
Buyers similar to Department for Environment, Food & Rural Affairs (DEFRA).
- 1,720£67.6bn
- 860£126.5bn
- 681£160.4bn
- 517£10.1bn
- 395£11.5bn
- 391£1.6bn
- 321£1.5bn
- 295£1.7bn
- 285£671.8m
- 222£221.9bn
Win more public sector contracts
Track every UK and Ireland tender in one place — set up alerts, find decision-makers, and never miss an opportunity.
