Expired contract

C0028 - Audience research and segmentation exercise

Details

Supplier(s)
OMD Group Ltd
Value
£45,000
Duration
3 months
Topic
Research and development services and related consultancy services
Published
29 January 2024

Tender description

The aim of this research is to review our audiences and design a segmentation for our primary audiences, while also reflecting and noting our secondary audiences. This research will enable us to better understand and respond to the needs and preferences of different audience groups and give us the ability to monitor our engagement with these groups over time.

Timeline

  1. Completed: Award date1 January 2024
  2. Completed: Award published29 January 2024
    Current notice
  3. Completed: Contract expiry date31 March 2024

About the buyer

The National Lottery Community Fund is a central non-departmental public body, and buys through its own procurement team. Lower-value purchases need written quotations from the budget holder, with a competitive tender run by procurement above that. Complex or high-risk requirements are always handled by the procurement team.

Over the past 5 years, most of The National Lottery Community Fund's contract awards have been in business services, research and development and IT services.

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