Awarded contract

The Provision of a Road Transportable Mobile Engagement Capability

Details

Supplier(s)
Fragers Ltd
Value
£863,500
Duration
3 years
Topic
Advertising and marketing services
Published
5 December 2024

Tender description

A contract has been awarded for a road transportable mobile engagement capability that can ATTRACT and INTERACT with the Army's UK main target audience (14-30-year-olds) for engagement and recruiting, incorporating Esports gaming capability and interactive digital displays (such as VR and touch screens). offers were made. Contract summary Industry Promotional services - 79342200 Location of contract Any region Value of contract £883,462 Procurement reference tender_455563/1401896

Timeline

  1. Completed: Award published5 December 2024
    Current notice
  2. Completed: Award date1 January 2025
  3. Next: Contract expiry date31 December 2027in 15 months

About the buyer

The Ministry of Defence is a ministerial department that runs its acquisition and procurement activity through a dedicated commercial function, led by the Director Commercial. Defence Equipment & Support buys, supports and supplies equipment such as jets, warships and armoured vehicles for the armed forces. The Defence Infrastructure Organisation plans, builds and maintains the defence estate separately from equipment procurement. Suppliers can register on the Defence Sourcing Portal, the department's end-to-end eProcurement system for contract opportunities. Many purchasing agreements sit on the MOD Framework Library, its central list of framework routes to market.

Procurement spend from central entities makes up 66% of overall UK public spend.

Over the past 5 years, most of the Ministry of Defence's contract awards have been in IT services, architectural and engineering services and repair and maintenance.

Relevant CPV codes

  • 79340000 · Advertising and marketing services

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