Expired contract

Behavioural Insights

Details

Value
£60,000
Duration
5 months
Topic
Marketing management consultancy services
Published
31 October 2024

Tender description

The Communications Team at the Gambling Commission have identified that there is a business need for behavioural diagnostics work to support consumer facing communications. The work will help to gather research, craft user personas, draft proposals for relevant audience-appropriate messaging and structure channels and implementation tactics.

Timeline

  1. Completed: Award published31 October 2024
    Current notice
  2. Completed: Award date4 November 2024
  3. Completed: Contract expiry date31 March 2025

About the buyer

Gambling Commission is a central government body regulating gambling in Great Britain, and its budget holders manage procurement across the organisation. Contracts above a set value are advertised on Contracts Finder, with larger opportunities also listed on Find a Tender. Much of its buying runs through pre-agreed framework agreements, including those from the Crown Commercial Service. A dedicated supplier portal, hosted on MyTenders, carries live opportunities too. Smaller purchases go through a competitive process requiring at least three quotes before any public advert is needed. Every contract runs on standard government terms and conditions.

Procurement spend from central entities makes up 66% of overall UK public spend.

Over the past 5 years, most of the Gambling Commission's contract awards have been in business services, repair and maintenance and research and development.

Relevant CPV codes

  • 79413000 · Marketing management consultancy services

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Decision makers

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