Eryri Snowdonia Mountains and Coast Digital Marketing Campaign

Tender description

Cyngor Gwynedd has been successful in securing a budget of over £1.6m for the Diwyllesiant Project from the UK Shared Prosperity Fund. The project aims to promote culture and heritage, physical well-being and healthy living, and develop a sustainable visitor economy. The Diwyllesiant program is delivered as a cross-service project within the Authority, which aims to operate across three priority areas - Culture and Heritage, Healthy and Active Living, and the Sustainable Visitor Economy – for the benefit of, and to support the well-being of Gwynedd residents, communities, businesses, and environment. One of the outputs of the project is to implement a digital marketing campaign to promote the visitor economy and generate 5,000 additional visitors and £250,000 worth of income to the local economy and communities. Cyngor Gwynedd is looking to appoint a suitably qualified company to develop and implement a digital marketing campaign to promote the Eryri Snowdonia Mountains and Coast Tourism Marketing Area which includes the Eryri National Park, Llŷn Peninsula and Cambrian Coastline. The working title of the digital marketing campaign will be known as ‘Lleol i Ni’ meaning ‘Local to Us’ with the main objectives of promoting the area’s cultural, heritage, language, landscape, local produce, communities and outdoor opportunities. The campaign will need to consider the principles outlined in the Gwynedd and Eryri Sustainable Visitor Economy Plan 2035 when developing the campaign assets and the various marketing and communication messages. This will support our strategic aims of creating a visitor economy for the benefit and wellbeing of the people, environment, language and culture of Gwynedd and Eryri.