UK_2024_Conversion Rate Optimisation Agency
Details
- Buyer
- British Council
- Topic
- Advertising services
- Published
- 26 March 2024
- Submission
- 14 May 2024
- Source
- uk:contracts_finder
Tender description
This Invitation to Tender (ITT) seeks to obtain an agency partner to manage Conversion Rate Optimisation (CRO) activity for the English and Exams digital ecosystem. The expected range of services include but are not limited to CRO maturity audits, strategy development and execution, user experience research, competitor CRO benchmarking, proposition and pricing experimentation, personalisation and customisation, conversion centred design services (content, design and Call To Action (CTA), A/B testing and optimisation, and CRO team training and guidance as well as working closely with our other agency partners in optimisation of conversion rates. If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents. Additional information: If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents. Is a Recurrent Procurement Type? : Yes
Timeline
- Completed: Tender published26 March 2024Current notice
- Completed: Submission date14 May 2024
About the buyer
British Council is a UK charity that buys as a central government non-departmental public body sponsored by the Foreign, Commonwealth and Development Office. Cultural relations, English teaching and exams are delivered in more than 200 countries and territories. Tenders run through the In-Tend e-tendering portal, where suppliers register online, view opportunities, express interest and submit bids. Specialist frameworks, including the DICE framework for creative economy services, sit alongside individual tender competitions. Income beyond the FCDO grant comes from teaching, exams and commercial contracts. Purchase orders and standard terms and conditions govern contracts once awarded.
Procurement spend from central entities makes up 66% of overall UK public spend.
Over the past 5 years, most of British Council's contract awards have been in business services, IT services and hotel, catering and retail.
Relevant CPV codes
- 79341000 · Advertising services
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@british-council.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@british-council.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@british-council.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@british-council.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@british-council.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@british-council.gov |
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