DaySaver Leisure Travel Campaign
Details
- Supplier(s)
- The Ark Marketing & Media Ltd
- Value
- £25,580
- Duration
- 5 months
- Topic
- Marketing services
- Published
- 22 December 2023
- Source
- uk:contracts_finder
Tender description
The West Yorkshire Combined Authority is looking to procure support from a marketing and creative agency, on behalf of MCard - the West Yorkshire Ticketing Company Ltd to deliver a creative integrated marketing campaign to promote the MCard multi-operator DaySaver range of travel tickets to public transport users and non-users in West Yorkshire. The campaign will emphasize the convenience, cost savings and flexibility offered by the Daysaver range of tickets, positioning them as the preferred choice for leisure travel in West Yorkshire.
Timeline
- Completed: Award date1 June 2023
- Completed: Contract expiry date31 October 2023
- Completed: Award published22 December 2023Current notice
About the buyer
The West Yorkshire Combined Authority buys as a local government organisation, with its own Commercial and Procurement team supporting colleagues across the authority. Tenders are published through YORtender, the authority's e-procurement system. Some opportunities also appear on Contracts Finder and the Find a Tender Service. Smaller contracts go out as Requests to Quote, with Invitations to Tender used for larger opportunities. External frameworks including the Crown Commercial Service, YPO and NEPO let the authority procure goods, works and services without running a full tender. The team also builds social value into its procurement processes.
UK local government drives £140bn in annual procurement, led by social protection (£66.6bn) and education (£57.1bn).
Over the past 5 years, most of the West Yorkshire Combined Authority's contract awards have been in business services, software and information systems and architectural and engineering services.
Relevant CPV codes
- 79342000 · Marketing services
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@west-yorkshire-combined-authority.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@west-yorkshire-combined-authority.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@west-yorkshire-combined-authority.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@west-yorkshire-combined-authority.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@west-yorkshire-combined-authority.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@west-yorkshire-combined-authority.gov |
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