Awarded contract

SEM (Search Engine Marketing)

Details

Supplier(s)
Crafted
Value
£2,500,000
Duration
5 years
Topic
Advertising services
Published
21 April 2023

Tender description

CITB are looking for a digital agency to provide SEM (Search Engine Marketing) and analytic support to our in-house website and marketing teams. With the aim of increasing visits and transactions on our sites. We have a different internal set up for each website, therefore support for CITB website will be focused on providing ad hoc specialist support to the team on a project-by-project basis. Whereas the Go Construct website has no internal website team and as such there is a greater requirement for agency support, covering both ongoing maintenance and site improvements as well as specific digital marketing campaigns. We are looking for experts who will challenge our way of thinking and provide us with new approaches to this work, reviewing our briefs and providing us with recommendations. We need the agency to be proactive in their approach to working with us, spotting potential issues and providing solutions we may not have even considered.

Timeline

  1. Completed: Award published21 April 2023
    Current notice
  2. Completed: Award date21 April 2023
  3. Next: Contract expiry date31 January 2028in 15 months

About the buyer

Construction Industry Training Board is the employer-led skills and standards body for the construction industry in Great Britain, and buys as an agency and non-departmental public body under public procurement regulations. Some contracts run instead under an external framework's own terms and conditions. Regular briefing sessions help small and voluntary sector suppliers compete for suitable work.

Over the past 5 years, most of Construction Industry Training Board's contract awards have been in business services, IT services and software and information systems.

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