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A/B Testing Tenders

See open A/B testing tenders and awarded contracts for the UK public sector.

Two kinds of buy show up. One is the tool: an experimentation or web optimisation platform bought as software, so a digital team can split test pages itself. The other is the agency: a conversion rate optimisation retainer working on a homepage, a sign-up journey or a subscription funnel. It also turns up as one lot inside a wider website build or SEO contract.

Universities chasing student recruitment buy most of it, then central government departments, public corporations and transport operators.

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Frequently asked questions

Frequently asked questions about ab testing, split testing, conversion rate optimisation, web optimisation platform, experimentation tool in the UK public sector.

  • How do I find A/B testing and conversion optimisation contracts in the UK?

    Search live and awarded A/B testing, conversion rate optimisation and experimentation tenders on Stotles. Most of this work renews as a software licence or an agency retainer rather than a one-off open tender, so tracking the buyer ahead of the renewal date matters as much as watching for a new notice.

  • What CPV codes cover A/B testing and conversion optimisation work?

    No single code owns this category. The two most common are 72000000 (IT services: consulting, software development, Internet and support), which covers experimentation and web optimisation platforms bought as software, and 79342000 (Marketing services), which covers conversion rate optimisation retainers.

  • Is A/B testing the same as user research or usability testing?

    No. Usability testing and user research check whether real people can use a service, usually through interviews or observed sessions, and that work sits on the user experience and researcher pages. A/B testing runs two live versions of a page or a journey against each other and measures which one performs better on a real metric such as sign-ups or completions.

    The notices reflect the split: buyers name A/B work as an experimentation or web optimisation platform bought as software, or as a conversion rate optimisation retainer with a digital or marketing agency.

  • Which organisations buy A/B testing and conversion optimisation work?

    Universities chasing student recruitment and enrolment conversion account for a large share, alongside central government departments, public corporations and transport operators. It shows up two ways: a platform licence bought by a digital team to run its own tests, or an agency retainer that runs the experiments and reports back.

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