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Marketing Tenders and Contracts

See open marketing tenders and awarded contracts for the UK public sector.

Marketing procurement covers digital marketing, advertising and marketing agency retainers, and campaign delivery such as public health and funding campaigns. Student recruitment advertising with paid social and media buying, brand strategy commissions, and property marketing such as marketing suites and show homes also come up.

Large contracts are often multi-lot frameworks bundling creative, digital and media buying. Much of the agency work is called off from the Crown Commercial Service communications marketplace dynamic purchasing system and the ESPO advertising solutions framework. Councils, colleges and universities, NHS bodies, housing associations and utilities are the buyers of marketing.

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Frequently asked questions

Frequently asked questions about digital marketing, marketing services, marketing and advertising, marketing agency, marketing campaign, marketing communications, social media marketing, brand strategy in the UK public sector.

  • What kinds of marketing contracts do public bodies buy?

    Most fall into digital marketing, marketing and advertising services, or marketing agency retainers, plus one-off campaign delivery contracts. Buyers include local councils, universities, NHS bodies, housing associations and transport operators, and a good number of the larger contracts are multi-lot frameworks covering creative, media buying and PR together rather than a single discipline.

  • What CPV codes cover marketing procurement?

    Marketing notices carry 79342000 (Marketing services), 79340000 (Advertising and marketing services) and 79413000 (Marketing management consultancy services).

  • Are marketing contracts usually awarded through frameworks?

    Frequently. Standing marketing services frameworks are common at national and regional level, and many councils and universities run their own multi-lot arrangements covering creative, digital and media buying together.

  • How much public sector marketing procurement does Stotles track?

    Marketing is one of the larger categories on the platform, with the balance tilted towards awarded contracts rather than fresh open competitions, since so much of the work runs through standing frameworks.

  • Which frameworks are used to buy marketing services in the UK public sector?

    The Crown Commercial Service communications marketplace dynamic purchasing system is the national route for agency work. Central government departments, regulators and public financial institutions run further competitions on it for creative, digital, social media and campaign work. ESPO's advertising solutions framework is used by councils and universities for digital marketing and for media planning and buying in student recruitment.

    Councils and police forces also call off from the YPO and Waltham Forest Local Government Resourcing Partnership framework, through its HR marketing and advertising lot, for advertising agency work and public notices. Email marketing and e-newsletter tools are often bought by direct award from G-Cloud.

  • How do I find marketing contracts before they are formally tendered?

    Read communications strategies, campaign calendars, event programmes and framework renewal dates, which show marketing work coming due ahead of a notice. On Stotles you can track those signals and the communications teams behind them, then follow a notice from pre-tender through to award.

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