BrandIndex and Profiles
Details
- Buyer
- Transport for Wales
- Supplier(s)
- YouGov Plc
- Value
- £240,000
- Duration
- 3 years
- Topic
- Business services: law, marketing, consulting, recruitment, printing and security
- Published
- 26 February 2026
- Source
- uk:find_a_tender
Tender description
Transport for Wales has awarded a contract to YouGov for the continued provision of BrandIndex and Profiles subscription services. The contract delivers continuous brand tracking, audience insight, market analysis and reporting tools that support strategic decision‑making across marketing, commercial and product development. YouGov is the only provider able to offer seamless continuity of historical datasets, methodology and reporting frameworks, making alternative market options technically incompatible. The award is therefore made as a direct award in special cases under the Procurement Act 2023. ## Contract award Title: BrandIndex and Profiles renewal
Timeline
- Completed: Award published26 February 2026Current notice
- Completed: Award date26 February 2026
- Next: Contract expiry date9 February 2029in 2 years
About the buyer
Transport for Wales runs and develops the country's rail, bus and active travel networks, buying as a central body with its own procurement and supply chain team.
Pipeline notices and preliminary market engagement notices give suppliers early sight of contracts still to come.
Over the past 5 years, most of Transport for Wales's contract awards have been in business services, construction work and IT services.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@transport-for-wales.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@transport-for-wales.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@transport-for-wales.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@transport-for-wales.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@transport-for-wales.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@transport-for-wales.gov |
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