Expired contract

Audience Segmentation Refresh UID 120

Details

Buyer: Historic England
Supplier(s): Morris Hargreaves McIntyre
Duration: 2 months
Topic: Market research services
Published: 12 February 2026
Source: uk:find_a_tender

Tender description

Historic England last refreshed its audience segmentation system in 2021, to enable wider application across the organisation and to better align with digital and professional audiences. The segmentation system is now embedded into the work Historic England does across public engagement and communications. We have also shared the segments with other arts, culture and heritage organisations as a tool to support inclusive audience engagement as part of our sector leadership role. Four years on, both society and Historic England’s Strategic Priorities have evolved. We are looking for an agency to refresh the data our segments are built on, to ensure our segments are up to date both societally and organisationally, and align with Government Communication Service (GCS) principles for effective, evidence-based communications and behavioural insight. ## Contract award

Timeline

Completed: Award published12 February 2026
Current notice
Completed: Award date12 February 2026
Completed: Contract expiry date14 April 2026

About the buyer

Historic England is the government's statutory adviser on the historic environment, and buys as a non-departmental public body sponsored by the Department for Culture, Media and Sport. Operational departments manage their own procurements, backed by a central Procurement Team that oversees compliance. All suppliers register on the organisation's tendering portal, In-Tend, where every requirement is advertised and tendered electronically. Larger requirements also appear on Contracts Finder, with the biggest contracts advertised via the Find a Tender service. Central framework arrangements set up by the Government Commercial Agency or individual departments cover much of this procurement.

Procurement spend from central entities makes up 66% of overall UK public spend.

Over the past 5 years, most of Historic England's contract awards have been in business services, IT services and research and development.

Relevant CPV codes

79310000 · Market research services
79311400 · Economic research services
79315000 · Social research services

Decision makers

Connect with the people behind this procurement.

Job title	Phone number	Work email
Head of Procurement	+44 •••• ••••••	••••••••@historic-england.gov
Commercial Director	+44 •••• ••••••	••••••••@historic-england.gov
Procurement Manager	+44 •••• ••••••	••••••••@historic-england.gov
Category Lead	+44 •••• ••••••	••••••••@historic-england.gov
Senior Buyer	+44 •••• ••••••	••••••••@historic-england.gov
Contracts Manager	+44 •••• ••••••	••••••••@historic-england.gov