Awarded contract

Media Buying

Details

Supplier(s)
BBJ&K
Value
£15,000,000
Duration
3 years
Topic
Advertising and marketing services
Published
3 February 2026

Tender description

WMCA is seeking to procure a qualified media buying agency to plan, purchase, manage, and report on media campaigns across multiple channels. This contract aims to deliver cost-effective, targeted communications that reach intended audiences and support the organisation’s strategic objectives. ## Contract award Title: Media Buying

Timeline

  1. Completed: Award published3 February 2026
    Current notice
  2. Completed: Award date3 February 2026
  3. Next: Contract expiry date15 February 2029in 2 years

About the buyer

West Midlands Combined Authority runs regional transport, growth and skills programmes for seven West Midlands councils, and buys as a local authority with its own procurement team. Transport for West Midlands, the authority's transport arm, procures local transport policy and delivery on its behalf. The Mayor and the leaders of the seven constituent councils sign off major contracts through the authority's board.

A rolling pipeline lists larger opportunities expected over the next eighteen months.

Over the past 5 years, most of the West Midlands Combined Authority's contract awards have been in architectural and engineering services, business services and IT services.

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Decision makers

Connect with the people behind this procurement.

Contact nameJob titlePhone numberWork email
Head of Procurement+44 •••• ••••••
Commercial Director+44 •••• ••••••
Procurement Manager+44 •••• ••••••
Category Lead+44 •••• ••••••
Senior Buyer+44 •••• ••••••
Contracts Manager+44 •••• ••••••

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