East Midlands Regional Visitor Marketing Campaign
Details
- Supplier(s)
- REED TALENT SOLUTIONS LIMITED
- Value
- £220,000
- Duration
- 4 months
- Topic
- Business services: law, marketing, consulting, recruitment, printing and security
- Published
- 26 January 2026
- Source
- uk:contracts_finder
Tender description
The East Midlands Combined County Authority (EMCCA) is seeking to appoint a specialist visitor economy marketing agency to elevate the East Midlands' profile, promoting tourism through collaborative regional campaigns involving Visit Peak District Derbyshire and Derby (VPDD) and Visit Nottinghamshire (MNN) • Campaign Objectives: The campaigns aim to drive overnight stays and forward bookings for 2026, increase domestic tourism, promote inclusivity, and highlight accessible, authentic experiences in Derbyshire, Derby City, Nottingham, and Nottinghamshire. • Nottinghamshire Campaign Focus: This campaign targets sports spectators and cultural consumers within a 1-2 hour drive radius, encouraging repeat visits and extended stays beyond events, emphasizing the region's diverse sports, culture, food, heritage, and nature offerings. • Derbyshire Campaign Focus: A London-based campaign aims to inspire Londoners and nearby audiences to choose the Peak District, Derbyshire, and Derby for short breaks, highlighting rejuvenating nature-led escapes and cultural experiences less than two hours from the capital.
Timeline
- Completed: Award date20 October 2025
- Completed: Award published26 January 2026Current notice
- Completed: Contract expiry date27 February 2026
About the buyer
Nottinghamshire County Council is a local authority whose procurement runs through a single, award-winning centralised team. The procurement team is organised into categories that mirror the council's own service areas, spanning adult social care, children's and cultural services, the chief executive's office and place-based services.
A procurement pipeline lists contracts due for re-tender and new projects over the next two years, and is refreshed annually.
Over the past 5 years, most of Nottinghamshire County Council's contract awards have been in health and social work, transport equipment and architectural and engineering services.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@nottinghamshire-county-council.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@nottinghamshire-county-council.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@nottinghamshire-county-council.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@nottinghamshire-county-council.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@nottinghamshire-county-council.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@nottinghamshire-county-council.gov |
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