2025-764 In-home Usage Data requirements for AHDB
Details
- Published
- 30 January 2026
- Submission
- 3 March 2026
- Source
- uk:atamis:defra
Tender description
This tender opportunity is for the provision of in-home usage data and insight relating to eating habits within the home. This tender opportunity is for the provision of in-home usage data and insight relating to eating habits within the home. The Retail and Consumer Insight (RCI) team offers independent market analysis using AHDB and third-party data. Their goal is to explain shifts in consumer attitudes and behaviour, helping levy payers understand the market and make informed decisions. Details below show the category items that included in AHDB’s analysis of what it eaten in the home. It shows the set of comparison products that falls within the current analysis. Meat/Fish/Poultry (MFP): Fresh Red Meat, Fresh Beef, Fresh Lamb, Fresh Pork, Frozen Beef, Frozen Lamb, Frozen Pork, Fresh Poultry (breakout for Chicken-Turkey), Fish, Frozen Poultry, Sliced Cooked Meats, Sausages, Bacon, Fresh Burgers & Grills, Frozen Burgers & Grills, Ready To Cook, Ready Meals, Fresh Pulled Pork and BBQ All information relevant to this opportunity can be found on the Central Digital Platform and Atamis eSourcing portal via the link https://defra-family.force.com/s/Welcome The closing date for this opportunity is NOON 3rd March 2026. The contract is for an initial 3 years with the options to extend by 1+1+1.
Timeline
- Completed: Tender published30 January 2026Current notice
- Completed: Submission date3 March 2026
About the buyer
The Department for Environment, Food & Rural Affairs (DEFRA) is a ministerial department that also buys through agencies such as the Environment Agency, the Rural Payments Agency and the Animal and Plant Health Agency. Suppliers register on the DEFRA eCommercial website, Atamis, to compete for contract opportunities across the department. Larger opportunities are advertised through the Find a Tender service under the Procurement Act 2023, in force since February 2025. DEFRA also procures goods and services through the Crown Commercial Service. Existing contracts and frameworks set up under the previous procurement regulations remain valid until they expire.
Procurement spend from central entities makes up 66% of overall UK public spend.
Over the past 5 years, most of DEFRA's contract awards have been in research and development, construction work and business services.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@department-for-environment-food-rural-affairs-defra.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@department-for-environment-food-rural-affairs-defra.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@department-for-environment-food-rural-affairs-defra.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@department-for-environment-food-rural-affairs-defra.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@department-for-environment-food-rural-affairs-defra.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@department-for-environment-food-rural-affairs-defra.gov |
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