Provision of Media Training

Tender description

The Council are looking to notify the market of a potential future contract opportunity for a single provider to deliver media training to their Elected Members and senior managers. Elected Member media training will take place following the 2027 local government elections, with possible ad-hoc media advice/support for the duration of the contract. Lot 1: Elected Member Media training should include: - One collective media briefing session offered to all Elected Members - Individual, one-to-one training sessions for senior Elected Members who are more likely to deal directly with the media on a regular basis (approximately 15 individual sessions). - The training should address the following topics, as a minimum: - General awareness/understanding of PR/media/ broadcast - How to respond effectively and confidently when approached by a journalist - How to prepare and communicate key messages, ensuring maximum media coverage - How to deal with a range of different forms of media, including radio and social media - Responding to crisis PR - Social media tips and best practice Senior management training will adopt a similar format and content. We expect our Communications Team to be actively involved in supporting the delivery of the collective training session to both members and managers. East Ayrshire Council has a number of venues which will be used to deliver training sessions.