Qualitative exploration of language used about, and to, AI chatbots, perceptions of trust, and reported media literacy behaviours
Details
- Supplier(s)
- Magenta Research Ltd
- Value
- £85,536
- Duration
- 6 months
- Topic
- Market research services
- Published
- 6 November 2026
- Source
- uk:contracts_finder
Tender description
Delivery of a qualitative research project on the exploration of language used about, and to, AI chatbots, perceptions of trust, and reported media literacy behaviours.
Timeline
- Completed: Award date5 November 2026
- Completed: Award published6 November 2026Current notice
- Next: Contract expiry date30 April 2027in 6 months
About the buyer
The Office of Communications (Ofcom) is the UK's communications regulator, covering broadcasting, telecoms, post and spectrum as a non-departmental public body. Competitions for its contracts usually run as an Invitation to Tender process, procured directly by Ofcom's own commercial team. Larger opportunities also typically route through Crown Commercial Service frameworks or frameworks hosted by public bodies.
Over the past 5 years, most of Ofcom's contract awards have been in business services, software and information systems and IT services.
Decision makers
Connect with the people behind this procurement.
| Contact name | Job title | Phone number | Work email |
|---|---|---|---|
| Head of Procurement | +44 •••• •••••• | ••••••••@office-of-communications-ofcom.gov | |
| Commercial Director | +44 •••• •••••• | ••••••••@office-of-communications-ofcom.gov | |
| Procurement Manager | +44 •••• •••••• | ••••••••@office-of-communications-ofcom.gov | |
| Category Lead | +44 •••• •••••• | ••••••••@office-of-communications-ofcom.gov | |
| Senior Buyer | +44 •••• •••••• | ••••••••@office-of-communications-ofcom.gov | |
| Contracts Manager | +44 •••• •••••• | ••••••••@office-of-communications-ofcom.gov |
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